Kotler, Philip y Caslione, John A. (2009): La ciencia del caos. El Managment y el Marketing en la era de las turbulencias. Madrid: Gestión 2000
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Oct 31, 2015
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Abstract
This book analyzes how the global economy creates a new chaotic environment and how companies have to adapt to it to survive.
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Alonso Baratas, M. (2015). Kotler, Philip y Caslione, John A. (2009): La ciencia del caos. El Managment y el Marketing en la era de las turbulencias. Madrid: Gestión 2000. methaodos.Social Science Journal, 3(2). https://doi.org/10.17502/m.rcs.v3i2.93
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