¿Seguimiento o desinterés? Uso de aplicaciones de salud entre jóvenes adultos en Portugal

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Eduardo Antunes
https://orcid.org/0000-0003-1372-8052
Ana Marta M. Flores

Resumen

Aunque los medios digitales se han convertido en partes integrales de la vida cotidiana de los jóvenes adultos, aún no está claro si los medios centrados en la salud, como las aplicaciones, tienen la misma importancia. Este estudio explora los patrones de uso de aplicaciones de salud entre jóvenes adultos en Portugal, analizando datos de seguimiento de 342 participantes durante 90 días. Los principales resultados revelan que, contrariamente a las tendencias globales, el compromiso con las aplicaciones de salud sigue siendo relativamente bajo. Aunque la pandemia de COVID-19 llevó a una mayor adopción de ciertas aplicaciones relacionadas con la salud pública, este aumento no se tradujo en un uso sostenido. Las disparidades de género y región fueron las más evidentes, siendo las mujeres y los jóvenes adultos en Lisboa quienes presentaron mayores niveles de uso. Además, el estudio destaca que buena parte del uso de estas aplicaciones está relacionada con el contexto de la COVID-19, cuando éstas funcionaban más como herramientas para cumplir con requisitos institucionales — como los certificados de vacunación — que como medios para prácticas constantes de autocuidado. Nuestros hallazgos cuestionan las suposiciones sobre la adopción generalizada de tecnologías de seguimiento de la salud y destacan la necesidad de seguir investigando los factores socioculturales que configuran el compromiso sostenido con la salud digital en Portugal y en otros contextos.

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Antunes, E., & Flores, A. M. M. (2025). ¿Seguimiento o desinterés? Uso de aplicaciones de salud entre jóvenes adultos en Portugal. methaodos.Revista De Ciencias Sociales, 13(1), m251301a05. https://doi.org/10.17502/mrcs.v13i1.863
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Biografía del autor/a

Eduardo Antunes, University of Coimbra

Research fellow and PhD candidate in communication sciences at the University of Coimbra, where he completed his Master’s in Journalism and Communication and integrated the MyGender project team. He is a radio presenter and programme author at RUC, where he coordinated the Programmes Department. He has had experience as a translator and marketeer, including an internship in Cairo, Egypt. He seeks to develop studies on the dynamics of orientalism and gender in the media, with a particular focus on analysing processes of identity construction, having published work in Social Sciences, Social Media + Society, Lecture Notes in Computer Science, Comunicação e Sociedade or Media & Jornalismo.

Ana Marta M. Flores, Universidade Nova de Lisboa

Researcher at ICNOVA/iNOVA Media Lab and a visiting professor at NOVA University Lisbon and the University of Coimbra. Holding a PhD in Journalism, her research focuses on media innovation, digital methods, social platforms, and sociocultural trends, with an emphasis on digital culture and social justice. She is Vice-Chair for Communication of the Digital Culture and Communication section of ECREA and has published in high-impact journals such as Media and Communication, Social Media and Society, Porn Studies, and Societies. Author of Innovation in the Creative Industries (Alta Books, 2024), she also co-edited books on young adults and mobile applications (Emerald, 2024). She has coordinated and participated in international projects across Europe and Latin America on violence against journalists, wellness and apps, and media innovation.

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