Cómo aprendí a odiarte. Las interacciones parasociales en las cámaras de eco y sus efectos indirectos
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Este artículo analiza las publicaciones más influyentes en Facebook relacionadas con COVID-19, durante los primeros dos años de la pandemia, con el objeto de explicar cómo los líderes de opinión parasocial crearon cámaras de eco, en la esfera pública rumana, y así discutir los efectos secundarios acumulativos que estas cámaras tenían sobre la sociedad en general. Se investiga una base de datos de las 233.242 publicaciones más influyentes en rumano sobre COVID-19 de los dos primeros años de la pandemia, utilizando un enfoque de métodos mixtos, para 1) verificar estadísticamente si existían cámaras de eco relacionadas con el problema y 2) describir, cualitativamente, cómo funcionaban. Se dedica un enfoque especial al troleo en forma de reacciones a las publicaciones, como reacciones jaja para mensajes sobre muertes relacionadas con COVID. Utilizando la literatura sobre la interacción parasocial, la teoría de la inoculación, el efecto de desinhibición en línea y las cámaras de eco, el artículo muestra cómo las cámaras de eco apoyaron el comportamiento de troleo, para los usuarios de Facebook radicalizados, cómo contaminaron la discusión pública y cómo imposibilitaron el diálogo para los grupos sociales que terminaron identificándose unos a otros como el enemigo. A partir de los resultados de la investigación, el artículo presenta dos recomendaciones normativas para las plataformas sociales.
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